Differensiert?
23.08.2016 - by Admin
We are conducting and reporting brand audits, we conduct brand processes and innovation processes. In pursuit of a good basis for developing a brand or innovate new products and services, we use different techniques. But the perspective is the same; we hunt only essential information to make easyer decisions in an otherwise complex market situation. Thus, the subsequent processes become faster, clearer and easier to implement. Often we see that "the fog of war" makes leaders paralyzed. That is what we wish to avoid.
“The more important reason is that the research itself provides an important long-run perspective on the issues that we face on a day-to-day basis.”
–Ben Bernanke
We use both quantitative and ethnographic techniques for data collection. This gives us a clear picture of the market situation and the customers' perception of the brand, and we can dive deeper into the emotional drivers of potential customers. What do they really and the brand, and what they really want your brand to give them?
Category : Branding