"Story, as it turns out, was crucial to our evolution – more so than opposable thumps. Opposable thumps lets us hang on; story told uts what to hang on to. Story is what enabled us to imagine what might happend in the future, and so prepare for it – a feat no other species can lay claim to, apposable thumps or not."
– M. Gazzinga, Human: The Science Behind What Makes Your Brain Unique
We want to be told stories in certain structures. Whether you give presentations, write stories, do movies, advertising, or your are in sales; the way you tell your stories determines how effective your communication is. Learn how to capture the listener, viewer or reader. Crackling the code to get your audience to feel what the protagonist feels. Get insights into how conflict and resistance leads to change, and the road from the "setup" to "payoff". You will also get an implementation of genres and twists.
"People assume that the world has a causual texture – that its events can be explained by the world´s very nature, rather than just being one damn thing after another."
– Steven Pinker, How the Mind Works
This course is for anyone who wants to understand how to effectively communicate with others - either directly or via a media.
"Storytelling is the most powerful way to put ideas into the world today."
― Robert McKee.