"Branding is what people say about you when you are not in the room."
HOW TO BUILD STRONG BRANDS
23.08.2016 - by Admin
Many flings about themselves with buzzwords whether branding or digital channels. But the basic principles underpinning is quite easy to learn. The drivers in branding is the same today as they were in the eighties, while instruments evolves constantly. This lecture enables you to understand which drivers are having an effect and how to measure these.
"Your brand is the single most important investment
you can make in your business."
– Steve Forbes
This lecture is suitable for all companies that want a common understanding of what branding is and get a common understanding of concepts. The suit also for those who have worked with parts of branding, but who wants to understand the drivers behind, how it can be put in to system and how it can be measured. Duration about 3 hours.
Category : Branding