19.08.2016 - by  Admin

The word "design" gives a lot of people the chills. They think of art classes, think that they must be able to draw, or iconic designer furniture. But there is no reason to fear; Design thinking is about the process for arriving at new innovations. The field is multidisciplinary and aims to find new insights by studying people who could potentially use the new innovation or those who hate it (but that's another story). By building on new insights you find new ideas. These are tested quickly and cheaply in a prototyping spiral. The prototypes are tested, modified time and again to the new innovation are ready for marked, and you as a customer feel comfortable launching the new innovation.

The main tenet of design thinking is empathy for the people you're trying to design for. Leadership is exactly the same thing - building empathy for the people that you're entrusted to help

David M. Kelley, IDEO

We have our own certified design thinking coach who facilitates workshops, manage processes and control the process from start to finish. We also have a number of qualified design thinkers that we work with.

Category Design Thinking


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